Current planner apps lack personalization and flexibility that people need, which leads to a tedious experience that users abandon.
Genda
A Planner App Case Study
Timeline:
3 weeks
Role:
UX Designer within a group of 4
The Solution:
The planning app Genda aims to condense the planning process, allowing full customization so users can be as thorough or simplistic as their planning needs.
The Problem:
How might we improve current planners on the market so that our users are satisfied based on how quickly our users understand how to navigate and customize Genda, and users can better manage their priorities by spending less time planning and more time doing?
Research:
After coming together, the team immediately dove into trying to solve our problem. Together we decided with our research we wanted to understand how users organize their task throughout the day and if there are any methods to streamline the process.
Our Focus were specifically on:
What aspects of the user's lifestyle require organization and planning?
What is the user's experience using planning apps and tools?
In the user's experiences, what are some aspects of planning that they enjoy or cause frustration?
Interview:
Through interviews and survey data we saw that most users felt that planning was overwhelming, from difficulty navigating planning apps and it being tedious to fill out many required fields for a simple reminder note.
While 69% of users who use traditional pen and paper planners were hesitant to move to a digital planner because they lack the customization of handwritten notebooks.
Affinity Mapping and Feature Prioritization:
With data collected from our interviews and survey, an affinity diagram was put together to really showcase the pain points of the user and what some of the key aspects we want to focus on within our feature prioritization matrix. Focus was on how can bring a paper and pen feel to the digital app.
IA MAPPING
User Flow
Scenarios:
Final Prototype:
Onboarding
To-Do List
Calendar Invite
TAKEAWAYS:
A tutorial screen for the navigation of the homescreen. This would help with ease into the application for both young and older persons. Onboarding gives the user something to prepare for but small tutorial would go along way.
The calendar scroll at the top of the app have the same function as when on the calendar screen in the first place with the addition of a snap-to function.
Something that was forgotten was to make Apple’s Face ID method for log in this is a pretty common way to do log in.